Social media marketing: 5 ways how to maximise your strategy on any budget

Are you looking for ways to improve your social media marketing strategy? There are lots of ways to immediately increase the quality of your facebook, instagram, linkedin and twitter content. Stop all the guess work and start to maximise your social media marketing strategy with these 5 tips.

Small businesses around Ireland will often have limited budgets and a need to sacrifice spending in some areas. Because social media marketing isn’t normally the top priority for smaller businesses, it’s essential to find effiecient ways to make the most of the resources available. 

The good news is, you can still market effectively on social media without spending a fortune. As long as you know where and how to spend, social media marketing can still be highly effective for Irish businesses.

If you would like some professional guidance about your social media marketing strategy, contact instabrand for a free consultation to get you on the right path.

If you want to make social media work well for your business without blowing the budget, here are some tips to help you do this:

1. Get creative with free design tools 

Big companies have branding teams to create eye-catching visual content that stands out. But, even if you run a small business, you can still design and publish engaging content for your brand. 

Social media is incredibly visual. Even if your blog posts are amazing, not having the visuals to go with them can limit the number of clicks you get and reduce web traffic.

To catch your audience’s attention, you can use a tool like Visme to create branded images, infographics, presentations, social media posts, videos and animations, and more. 

2. Utilize stock images

Even if you don’t have time to create customized images, you can still improve the performance of your posts by adding free stock images to convey a message about the text you’ve written. 

Although there are some really cheesy or low-quality stock photos available, there are also plenty of great options available to choose from. 

For example, you can find images from websites like Unsplash that can be used online for free. Just make sure you check the license terms on the images before you use them. 

3. Share buttons to your social media

Using share buttons is another inexpensive way to boost your organic social media reach. One way to do this is by adding a share button to your website and blog posts. 

A second option – which is ideal if you send out a lot of emails – is to add it to the footer of every email. This will drive more traffic to your social media pages – and it’s completely free! 

By using share buttons, you can also encourage your customers to share your content with their friends and family. This is great, as word-of-mouth marketing is highly effective and free. 

Alternatively, if you do a lot of business networking offline or speak to customers in real life, you can add your social media details to your business cards to boost online engagement. 

If you don’t have any business cards or need to create new ones with this information included, you can do this using an online tool like Business Cards

4. Automated social media marketing scheduling 

One of the biggest expenses of social media marketing is your time. You can reduce these costs by using an online tool that allows you to automate your posts. 

Using a tool like Hootsuite can make your life easier and optimize your content to increase its effectiveness. Automated tools can take a lot of the hard work out of the process. 

You can source good content, optimize the posts and schedule them to be posted at the most impactful time for reaching your target audience. 

5. Optimize your website for mobile 

Social media platforms are designed for mobile. And, users expect brands’ pages to be easily accessible on mobile apps, as this is where many of them spend the most time. 

If you want to make the most out of the budget you have, make sure your content is suitable to build a strong mobile presence. 

You can do this include making sure your images, videos, and posts look good on mobile. This is something that’s very simple to do but will have a big impact on your results.

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