With a new year comes new ideas and opportunities. While we all know the importance of building your brand and the value that this brings to your customers, building your brand’s online presence can be complex with so many things that you need to consider.
It can be difficult to know where to start, but thankfully there are many great tools that you can use online and when you can find tools to help make your job easier, you should jump on them. Branding can also be very expensive, so if you can find tools that help you for free, it’s an even bigger bonus. One of the many benefits of the Internet is that there are plenty of free resources available for you to use for things such as creating your logo, making your links more organized, and designing professional looking emails.
Here are six of the best free online tools to add to your branding toolbag in 2021:
Your logo is arguably the most important part of your branding, it is the face of your business and the thing that most people will think of when they try to relate to your business or products. If you don’t already have a logo for your business in place, you need to get on that right away. You can head on over to LogoCreator, a website that includes tons of free tools to design a professional looking logo from scratch. You can also use one of the templates they have to build a logo that fits your industry and brand. Whether you don’t yet have a logo, or would like to design something fresh for your business, head over to LogoCreator to design your very own professional logo for free!
Does your website have URLs that are really long? If so, it might be hard for your customers to visit your website, remember it off the top of their heads, or even trust that your website is legitimate. It also makes it difficult to include your link in promotional materials. Rebrandly can help with that. Simply copy and paste your link into their shortening tool and it will come out to a manageable length.
Email has exploded in popularity since it’s inception and it’s here to stay. You will contact many different people each day with email whetehr it’s suppliers, clients, or potential leads. Your email communications should convey your brand and include a professional signature, possibly with your picture and all the different ways customers can contact you. You could design it in your email app, or you could do it the easy way and use WiseStamp. WiseStamp will let you create a professional, crisp-looking signature block for your emails quickly and easily, and you can instantly build brand credibility through your email communications.
HubSpot is an amazing resource that provides a free crm system for your business that scales. Yes it’s true, Hubspot is a completely free crm system. Hubspot also has a treasure-trove of online resources available to help you learn practical advice about building your brand. The link above brings you directly to all the files, videos, white papers, and other content related to building a successful brand. If you have a question about how branding works or how you can do it yourself, don’t forget to check out HubSpot’s free library.
Posting content online will probably include the use of a fair number of images, and if you ever want to edit, manipulate, or work with those images in any way, Canva is the way to go. It can help you create specific formats for different types of social media posts (Snapchat or Instagram, for instance). You can change image sizes, and you can download them directly to your computer so you have them forever. If you work with images while building your brand, check out Canva to see how it can help you.
People watch a lot of videos online, and that number is set to steadily increase over the next few years. Customers love video that is engaging and entertaining. Your brand needs video content to satisfy your customers, so thankfully hiring video editors or buying expensive software isn’t necessary when starting out. MySimpleShow is a free resource you can use to create informational videos for your brand, as well as make simple edits to create the videos you need. While you’re not going to get all the features of a more expensive video editor, if you deal with simple videos, you’ll find it suits your needs nicely. Try out MySimpleShow to take the next step for your business branding strategy!
There you have it! 6 of the best free online tools to help your branding strategy in 2021. WIth these tools you have everything you need from logo creation to video editing that will bring your branding to the next level. Let us know what you think of the tools in our comment section below. Don’t forget that if you would like some professional help with your online branding, contact Instabrand to see how we can help your business excel in 2021.